Sephora

Overview

Expanding on the Virtual Artist app we designed, plus the interactive in-store experience we connected the customers experience to the actual makeup artist in-store. By connecting Virtual Artist app with the customers account we could attach their looks and products that would sync automatically with their next in-store appointment with a makeup artist, thus personalizing the physical application. The guest would receive recommended products, view tutorials, share their favorites via Instagram for others to try, and save their selections directly to their mobile app.

Role

Senior Design Director – Running service design workshops directly with the Sephora team to define the experience and jobs to be done for the makeup artist as well as for the customer. I crafted the UX and UI design to fit within the larger Sephora ecosystem brand.