Samsung Frame TV

Overview

Based from new innovative technology, The Frame seamlessly can transition from ArtMode into conventional TV doing away with the black screen. Designing an intelligent sensor that allows for blending into any environment automatically adjusting for lighting and brightness. Built into this was a custom gallery of hand selected artwork that inspired daily or ones own personal photos.

Role

UX Design Lead preproduction – I was part of the Fuseproject Samsung Innovation Lab with the core focus on establishing the core experience of ArtMode. My focus was establishing the UX when going from ArtMode to TV experience, the core attribute of this was getting the sensors experience defined through many rounds of prototyping and testing.