Paceline

Overview

Paceline is disrupting wellness by combining physical health with financial rewards. With Paceline, it literally pays to be active. As the fintech startup sought to expand their existing rewards ecosystem to include a credit card product, they needed a strategy to seamlessly integrate it into their existing offering.

Role

Senior Design Director – My core responsibility was to redesign the app to improve the UX experience and integrate the new credit card into the existing Paceline app and integrate with all its health-related features and rewards.